SPASA Australia has announced a partnership with Westwick-Farrow Media to evolve the current Pool + Spa magazine and online offering to boost SPASA’s communication model.
CEO Lindsay McGrath says that SPASA Australia’s direction going forward is to grow the industry and showcase members’ professionalism.
“We want to improve how members are seen by celebrating the skills of the industry and projecting that message to consumers,” he says.
“As an association our resources are finite, and teaming up with Westwick-Farrow Media enables us to expand our communication potential and provide increased member benefits.”
Share of investment returned to SPASA
He says the alliance will benefit both SPASA Australia members and the wider industry, with a share of SPASA’s investment in the publishing agreement being returned to the association after operational costs are covered.
“The benefits will reach far beyond the financial, with the magazine serving as another platform from which to promote ownership and enjoyment of pools and spas,” he says.